This design delves into the concepts of family and tradition, centering on the profound connection between a grandmother and her granddaughter. To bring this concept to life, I integrated typography into my digital artwork using the Indian language, Telugu, conveying the message of "Generational Love." By layering multiple levels of text, I sought to symbolize the profound way in which traditions are firmly embedded within the passage of countless years.
Re-Boot Design Poster
Medium: Procreate, Adobe Illustrator
Description:
I made this poster for their IT department during my internship with BlueCross BlueShield last summer. Inspired by Bauhaus movements, I created a design that embraces simplicity, functionality, and a harmonious blend of form and function. I explored the works of renowned Bauhaus artists and focused on the main principles of this style with a slight twist. Keeping the typography clean and legitimate to communicate the company’s modern outlook. While sticking to geometric minimalism, I strayed away from the primary colors and created a warmer, inviting palette.
Thrive Mural
Medium: Procreate, Adobe Illustrator
Description:
I created a mural for my high school featuring the word "Thrive." In this artwork, the lotus, typically a morning bloomer, is portrayed as blossoming at night, symbolizing how the school environment enriches and empowers students to thrive regardless of their capability and mental state.
Dairy Queen Logo Redesign - Reasoning
Medium: Procreate, Adobe Illustrator, Photoshop, and Adobe Aftereffects
I re-designed the logo of the ice cream company Dairy Queen with the objective of aligning the brand with its rich heritage. To do this, I captured the essence of the brand’s heritage by redesigning the brand with a retro theme.
By highlighting the longstanding of the company, I decided to focus on the old-school model in terms of colors, fonts, and overall aesthetics. The result is a logo that radiates freshness and friendliness, capturing the spirit of a brand that has delighted patrons for decades.
Furthermore, I created a storyboard and finalized an animation video to execute the logo.
Dairy Queen Logo Redesign - Story Board
Medium: Procreate, Adobe Illustrator, Photoshop, and Adobe Aftereffects
Dairy Queen Logo redesign - Animation
Medium: Procreate, Adobe Illustrator, Photoshop, and Adobe Aftereffects
Re-envisioning Canvas
Medium: Canva, Figma, Procreate
Canvas is the mandated application for all school-related assignments in my school district. Lately, I've observed many students and teachers expressing dissatisfaction with the inconveniences it presents.
This prompted me to initiate a brainstorming session to improve this application's user-friendliness. Drawing from my own experiences using Canvas and valuable input from my teachers and peers, I embarked on a project to redesign the application's main modules page.
The goal was to address many individuals' common challenges and provide a more efficient and user-friendly platform for academic tasks.
Medium: Procreate, Adobe Illustrator, Photoshop
Description:
This design delves into the concepts of family and tradition, centering on the profound connection between a grandmother and her granddaughter. To bring this concept to life, I integrated typography into my digital artwork using the Indian language, Telugu, conveying the message of "Generational Love." By layering multiple levels of text, I sought to symbolize the profound way in which traditions are firmly embedded within the passage of countless years.